Adapting to Crisis

Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest

The company broadcast the stats on a billboard in Times Square.Oura
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By Patrick Kulp

November 6, 2020

Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH) campaign from wearable sleep tracker Oura Ring that ran in Times Square this week.

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Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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