Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Oreo is playing into nostalgia by turning its own packs into a tool for creating mixtapes.
“Press Play to Win,” created by Digitas U.K., is an activation that continues the brand’s “Stay Playful” campaign with a celebration of sharing music. It integrates the brand’s packaging with AI technology to bring the act of crafting a mixtape into the digital world.
With the new packs, customers can use their smartphones to scan the Oreo logo and gain access to a digital experience that includes sharing online mixtapes with friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in