Orange Draws Praise for Ad Challenging Prejudice Toward Women’s Soccer

Created by Marcel, the ad uses VFX to highlight unconscious biases about the women's game

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A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game.

Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French men’s national team—or does it?

The first half of the ad presents highlights of the game featuring French soccer stars such as Kylian Mbappé and Antoine Griezmann.

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