OOH Ads Hail the Cosmic Wonders You Can Only Capture With a Telescope, Not Your Phone

Northrop Grumman teams with Dentsu Creative on a campaign that takes a gentle dig at the iPhone

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Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let’s face it: as far as handheld tech has come over the years, there are certain wonders you just can’t capture with your phone.

To highlight the awe-inspiring power of the Webb, aerospace and defense company Northrop Grumman has teamed with Dentsu Creative for its “Not Shot On An iPhone” campaign.

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