mcgarrybowen Reminds Us That ‘Anyone Can Dream’ in First Consumer Campaign for Defense Giant Northrop Grumman

By Patrick Coffee Comment

Every kid wants super powers, right? Turns out nobody can deliver those abilities better than the good old Military Industrial Complex, trademark Dwight Eisenhower 1961.

Bear with us here, because this is kind of an unusual one.

“American global security, aerospace and defense technology company” Northrop Grumman (read: they make multi-billion dollar military aircraft) released a new campaign by longtime AOR mcgarrybowen over Final Four weekend. It’s the company’s first-ever consumer-facing recruitment effort, and it’s all about how working with defense technology can give you super powers. Or help make them a reality.

In the first spot, a young girl becomes invisible…or fantasizes about the ability to do years later while working as a successful professional who helps create stealth technology for military aircraft.

That was something different. Next, a similar play on the theme of x-ray vision. Always a big one with the kids.

So obviously, the kid in that throwback scene couldn’t really see through those metal objects. His adult self was just thinking, imagine if I could do the things I’m able to do now back then, when they would have been really valuable!

Or maybe it’s all about how the dreams of x-ray vision as a kid inspired his work on the project that made it a reality. Let’s allow the agency to explain.

From ECD Craig Cimmino:

“From putting mankind on the moon, to making a massive aircraft virtually undectectable, to unlocking the mysteries of Universe, when America has needed to do what has never been done before, they call Northrop Grumman. It’s exciting to work on such an inspiring brand. They blow our minds on a daily basis.”

Group managing director Steve Andercyk added, “The people at Northrop Grumman are like super heros who  develop these technologies that are helping our troops and government protect and enhance our way of life.”

What you really need to know, though, is that this is the company’s first non-B2B campaign and their first time advertising during the Final Four. But will they be able to attract talented engineers? We hear there’s a visa system for that.


Chief Creative Officer: Matthew Bull
Executive Creative Director: Craig Cimmino
Creative Directors: Soren Youngren, Michael Parrott
Managing Director of Content Production: Dante Piacenza
Executive Producer: Dan Fried
Executive Music Producer: Jean Scofield
Executive Planning Director: Joanna Schwab
Senior Strategist: Marvin Miranda

Production Company: The Corner Shop
Director: Peter Thwaites
Managing Partner /Executive Producer:  Anna Hashmi
Head of Production:  Jessica Miller
Line Producer: Jay Shapiro
Director of Photography: Ryley Brown
Production Designer: Jeremy Hindle

Editorial Company: Arcade Edit, NY
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Producer: Andrew Cravotta
Asst. Editor: Andrew Balasia

Visual Effects Company: Framestore, NY
Executive Producer: Dez Macleod-Veilleux
Senior Producer:Nick Fraser
VFX Supervisor: Corrina Wilson
Shoot Supervisors: Corrina Wilson,  Adrian Hurley
Concept Design: Anthony Gibbs, Gabriel Pulecio
3D Lead: Jacob Slutksy
3D Team: Andrew Trout, Xiawei Tan, Charlotte Bae, Nicholas De La Fuente, Francisco Dias, Nico Cappucio, Jon Burke, Will Frazier, Jim Hundertmark, Steven Johnson, Stefania Cancemi, Glory Zheng, Jack Szynaka, Minji Sohn, Patrick Ross
2D Supervisor:  Corrina Wilson
2D Team: Sang Kim, Deepa Paulus, Rachel Moon, Giulia Bartra
Lead Flame: ChihCheng Peng
Digital Matte Painting: Marco Iozzi
Graphic Design / Motion Graphics: Gabriel Pulecio, David Quiray, Kai Su

Audio Post: Sonic Union
Mix Engineer: Michael Marinelli
Producer: Patrick Sullivan
Studio Director: Justine Cortale

Sound Design Company: Machine Head: A Sound Design Practice
Sound Designer:  Stephen Dewey
Executive Producer: Patty Chow Dewey

Music Company for “Backyard” commercial:

Future Perfect
Composers:  Victor Magro, John Connolly
Executive Producer:  Maxwell Gosling

Music Company for “X-Ray” commercial:

Composer: John Luker
Producer: Walter Werzowa
Orchestrator: Paul Henning
Recorded at MusikV & Capitol Studios
Music Engineers: Austin Hagen, Charlie Paakari