OkCupid Launches an Expansive Campaign for Almost Every Single Kind of Dater

The app worked with Mekanism for a colorful, identity-forward initiative

okcupid-identifiers-2021 — “For Every Single Person” celebrates the app’s inclusion-minded functions and will appear in New York, Chicago, and Los Angeles.OkCupid/Mekanism

Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion.

Agency Mekanism continues its run with the brand, showcasing its newest “For Every Single Person” campaign, which celebrates the app’s inclusion-minded functions and goes up in three major cities next week.

The latest campaign appears to borrow some of the eccentricity of the brand’s notorious “DTF” series from 2018, from the bright colors to oddly positioned limbs. This time, though, self-identification is being positioned front and center, including checked boxes for “non-binary,” “feminist,” “cuddler,” “non-monogamist” and the ever-timely “vaxxer.”