OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art

W+K enlists Maurizio Cattelan and Pierpaolo Ferrari for campaign

The ads are a colorful counterpoint to a modern dating scene that "treats emotions like a disposable commodity."

OkCupid is DTF, but not like that.

@nudd Tim Nudd is a former creative editor of Adweek.