Now It's Sherwin-Williams' Turn for a Much-Needed New Logo, Right?

Or is the Earth-smothering icon actually brilliant?

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Now that Google and Verizon have sparked global design debates by redesigning their logos, it makes sense to ask who should be next.

I mean, other than Yahoo.

Looking beyond the tech and telecom megacorporations, there’s one classic brand logo that nearly every designer—or human with eyes—would like to see reworked: Sherwin-Williams.

The paint brand’s “Cover the Earth” logo infamously shows red paint being poured across our planet’s verdant surface and teeming seas, with the titanic droplets defying gravity itself to drip further into the solar system.

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