No Logo. No Images. But You Know Exactly What These Ads Are For

Leo Burnett uses minimalism to highlight the power of McDonald's iconic products

An outdoor ad lists the ingredients of an Egg McMuffin without naming the sandwich
McDonald's flexes the instant recall of its products in this outdoor and digital campaign from Leo Burnett. Leo Burnett

How many brands could pull this off?

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."