McDonald’s Created Beautifully Minimalist Ads Perfect for Instagram Stories

German agency Heimat blends dayparting with social

The ads appeared in Instagram Stories from McDonald's Germany throughout the day, corresponding each time with a popular item. McDonald's Germany

Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to what makes the vertical storytelling format special. Ads in Stories are often just awkwardly cut from traditional 30-second spots, and tapping through organic branded content can feel equally underwhelming.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."