McDonald's Created Beautifully Minimalist Ads Perfect for Instagram Stories

German agency Heimat blends dayparting with social

Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to what makes the vertical storytelling format special. Ads in Stories are often just awkwardly cut from traditional 30-second spots, and tapping through organic branded content can feel equally underwhelming.