Despite the massive popularity of Instagram Stories, many marketers have seemed sluggish to embrace the medium in a way that feels specific to what makes the vertical storytelling format special. Ads in Stories are often just awkwardly cut from traditional 30-second spots, and tapping through organic branded content can feel equally underwhelming.
McDonald’s Created Beautifully Minimalist Ads Perfect for Instagram Stories
German agency Heimat blends dayparting with social
