No, Artificial Intelligence Isn’t Coming After Copywriting Jobs
But it does want a seat at the writers’ table
At this point, artificial intelligence doesn't have the capacity to make creative that feels human and real.
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The art of copywriting is as old as advertising itself, made great by industry legends like David Ogilvy and Bill Bernbach. But as marketers begin turning toward tools that automate copy, is the craft in danger?
This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.
