No, Artificial Intelligence Isn’t Coming After Copywriting Jobs

But it does want a seat at the writers’ table

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The art of copywriting is as old as advertising itself, made great by industry legends like David Ogilvy and Bill Bernbach. But as marketers begin turning toward tools that automate copy, is the craft in danger?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 2, 2019, issue of Adweek magazine. Click here to subscribe.