New Isn’t Always Better—But It Can Be

The metaverse is calling. Should we answer?

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

As human beings, we have a voracious appetite for all things new. The latest iPhone. The latest TikTok trend. The latest Netflix show.