Voice

New Isn’t Always Better—But It Can Be

The metaverse is calling. Should we answer?

Girl looking at a large-scale image of projected patterns in a gallery space.
The light of bright, shiny objects can be blinding.Mads Perch/Getty Images
Headshot of Samantha Petrossi
By Samantha Petrossi

March 18, 2022

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

As human beings, we have a voracious appetite for all things new. The latest iPhone. The latest TikTok trend. The latest Netflix show.

Headshot of Samantha Petrossi

Samantha Petrossi

Samantha Petrossi is strategy director at The Many.

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