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For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok—yet.
I believe the perception that TikTok is only for teens is a misconception. In reality, according to data from Statista, 25% of U.S. TikTok users are 10-19 years of age; 22.4% are in their 20s, 21.7% in their 30s, 20.3% in their 40s and 11% are over 50.
This data backs up the results we’re seeing in our campaigns on TikTok—users are most definitely not just for kids.
Beyond demographic perceptions, another reason fewer brands are investing in TikTok is that advertising on TikTok is different from the other social platforms.