Ahead of National Period Day, ‘See Red’ Argues for Menstruation Visibility

Period.org is spearheading the 'menstrual movement'

a woman with lots of curly hair having a nosebleed
BBDO San Francisco created the video for nonprofit Period.org to promote National Period Day on Oct. 19. Period.org

In more than 30 states across the U.S., menstrual products are subject to sales taxes since they are not deemed a necessity. One nonprofit is trying to change that via the first National Period Day.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.