Ahead of National Period Day, 'See Red' Argues for Menstruation Visibility

Period.org is spearheading the 'menstrual movement'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

In more than 30 states across the U.S., menstrual products are subject to sales taxes since they are not deemed a necessity. One nonprofit is trying to change that via the first National Period Day.

On Saturday, Oct. 19, Period.org will hold rallies nationwide to address the issue as well as call for greater access to menstrual products in schools, shelters and prisons. To spread the word about National Period Day, the organization tapped BBDO San Francisco to create a video called “See Red” encouraging people to rethink how society tends to treat and talk about periods.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in