Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’

The rap icon helps launch the brand's Never Stop Never Settle Society

Five people stand facing the camera in a scene from Hennessy's short film about Black excellence
“Destiny, believe in Black creativity, Black wealth, our potential, our people,” Nas encourages in a voiceover. Hennessy

America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship.

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@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.
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