Diversity, Equity and Inclusion

Nas Pens a Message About Black Excellence in Hennessy's Moving Film, 'Dear Destiny'

The rap icon helps launch the brand's Never Stop Never Settle Society

Five people stand facing the camera in a scene from Hennessy's short film about Black excellence
“Destiny, believe in Black creativity, Black wealth, our potential, our people,” Nas encourages in a voiceover.Hennessy
By Shannon Miller

March 30, 2021

America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship.

Shannon Miller

Shannon Miller is Adweek's Creative and Inclusion Editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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