Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’

The rap icon helps launch the brand's Never Stop Never Settle Society

Five people stand facing the camera in a scene from Hennessy's short film about Black excellence
“Destiny, believe in Black creativity, Black wealth, our potential, our people,” Nas encourages in a voiceover. Hennessy

America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.