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Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is promoting these updates through an accompanying campaign called “Live the Music.”
The social feature Shaker allows groups of friends to create playlists of up to 70 songs to match everyone’s tastes and is available through the brand’s app.
The “Live the Music” platform, designed by Koto, was deployed through a new in-app immersive experience that includes hi-fi audio, exclusive sessions with top artists, an AI-generated infinite mix, music quizzes, lyric translations and concert suggestions based on preferences and localization.
Maria Garrido, chief marketing officer of Deezer, said: “Music is a human experience that is meant to be felt, shared and lived.