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Good creative doesn’t just happen. Every detail of even the briefest ad is subject to a committee, especially when it comes to the music. And when creatives can’t exactly hash out their ideas together in a singular workspace, they have to rely on the same tools that many of us have leaned on over the past year: clear communication, bottomless patience and Zoom. It’s a seamless system, right?
Naturally, these virtual brainstorming sessions come with their own limitations, especially when it comes to the sometimes difficult task of verbalizing music.
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