Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Good creative doesn’t just happen. Every detail of even the briefest ad is subject to a committee, especially when it comes to the music. And when creatives can’t exactly hash out their ideas together in a singular workspace, they have to rely on the same tools that many of us have leaned on over the past year: clear communication, bottomless patience and Zoom.