Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble—you bank on it.