MNTN's Newest Ad Stars Steve-O, Carolina Reaper Peppers and a Full Medical Team

And at some point, they manage to demo the brand's self-serve platform

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Just how easy is MNTN‘s self-serve Performance TV platform? According to CCO Ryan Reynolds, it’s so easy that veteran stunt entertainer Steve-O can help you navigate it while a Carolina Reaper sets his internal organs aflame.

Today, MNTN released a new ad by Maximum Effort that demos its easy-to-use marketing software for small businesses. In the over four minute-long ad titled “Steve-O Demos MNTN,” Steve-O arrives with the intention of offering an easy walk-through of the site with the help of his own small business, Steve-O’s Hot Sauce for Your Butthole (which Reynolds later confirms is the real name of the product).

Instead,

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