Nurses are quitting … but they don’t want to.
That’s the simple-yet-complicated message of connectRN’s new campaign “unResignation Notice,” a call-to-action created by Adweek’s 2022 Midsized Agency of the Year, Mischief @ No Fixed Address.
The clinician-serving platform is hoping its new campaign breathes life into a nursing community that is teetering in critical condition and inspires health care leaders to scrub in and enact the necessary changes to keep the industry from coding.
“unResignation Notice”—scheduled to run through March—officially launched with a double page spread featuring an “unResignation letter” signed by “hundreds of nurses” (according to a statement by Mischief) in the Sunday edition of The New York Times on the eve of the nurse’s strike being held in New York.
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