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With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini Countryman models.
Created by Anomaly with production from Media.Monks and promoting the tagline ‘Nice to Meet You Again,’ the two enthusiastic 45-second films individually promote each of the vehicles and feature a consistent tone across both. With “Pump Up the Jam” from Technotronic playing, the films take on the car’s point of view and the people they interact with, using a fisheye lens to showcase those eclectic drivers.