Miller Lite and New Balance Father's Day Collaboration Gives Dad a Sneaker for His Beer

Created by DDB, the limited-edition Shoezie is designed to keep a drink cold and comfy

It’s nearly Father’s Day, and to celebrate the dads, Miller Lite and New Balance teamed to create that one thing every beer-loving, white-sneaker-wearing father needs, but doesn’t yet know they want: the Shoezie.