New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

The social media campaign was developed by 20ten to promote 680v6 running shoe, apparel

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Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime.

The campaign was released on April 22 featuring a 30-second film created by 20ten with footage from Max Dos Santos, who has also worked on campaigns for Footlocker and The Face, and still photography by Ede Dugdale. The aim will be to promote the New



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