New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

The social media campaign was developed by 20ten to promote 680v6 running shoe, apparel

New Balance teams with Sports Direct to target growing running interest New Balance

Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.