What Does the End of the Pandemic Smell Like? These Brands Have Found Success Trying to Find Out

Just imagine: Scented products that smell like normal life

A few weeks ago, toward the end of March, a nation of pandemic-weary consumers got wind of a new offering from Miller Lite, a top-selling brand in the stable of Molson Coors Brewing Company. It wasn’t a seasonal pilsner or a rebate or even a logoed koozie.