Branding

What Does the End of the Pandemic Smell Like? These Brands Have Found Success Trying to Find Out

Just imagine: Scented products that smell like normal life

smell-pandemic-candle-brands-2021 — Miller Lite's Bar Smells smelled like, well, bars. It was a smell that Americans longed for so much that the collection sold out inside of a day.Miller Lite

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A few weeks ago, toward the end of March, a nation of pandemic-weary consumers got wind of a new offering from Miller Lite, a top-selling brand in the stable of Molson Coors Brewing Company. It wasn’t a seasonal pilsner or a rebate or even a logoed koozie.

It was, of all things, a scented candle.

One might ask: Did it smell like beer?

Actually, yes—or pretty close. Bar Smells, as this trendy taper was called, came in three varieties.