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In 1967, Kathrine Switzer became the first woman to officially complete the Boston Marathon even though a man tried to push her off the course.
Her story serves as the center of a TV spot from longtime New York City Marathon sponsor Michelob Ultra and Gut Los Angeles, which kicked off a larger campaign focused on gender equity in running.
“Michelob Ultra is committed to using our brand as a platform to increase gender representation and equal enjoyment for everyone who loves sports,” Michelob Ultra vice president of marketing Ricardo Marques said in a statement.
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