Men Cherish Their Beer-Belly Babies in These Stupidly Funny German Ads

Unconditional love from Jung von Matt

Headshot of Tim Nudd

Beer bump watch!

Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won't have the eventual added joy of meeting a new human in the process.

The ads do communicate pretty clearly that guys love their Bergedorfer beer. "Brewed with love" is the tagline. And it is infinitely better to have a beer baby than a gas baby.

Full ads below. Via Adeevee.

@nudd Tim Nudd is a former creative editor of Adweek.