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Beer bump watch!
Jung von Matt/Alster made these idiotic but amusing print ads for Bergedorfer beer, showing men posing with their beer bellies, Demi Moore style, as though they're pregnant. Fact is, these dudes did work hard growing those bellies, which is an accomplishment of sorts, and they should be proud of them—even if they won't have the eventual added joy of meeting a new human in the process.
The ads do communicate pretty clearly that guys love their Bergedorfer beer.