Magazine

Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content

The lines have blurred, leading to reader frustration

voice-1105-content-2018 — An unclear divide between editorial and sponsored content is especially damaging in this era of fake news accusations. Gary Waters/Getty Images

November 4, 2018

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Mark Tungate

@marktungate

Mark Tungate is a Paris-based freelance writer, author and editorial director of the Epica Awards.

Magazine

Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content

The lines have blurred, leading to reader frustration

Mark Tungate

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Mark Tungate