Media Needs to Establish Clear Boundaries Between Editorial and Sponsored Content

The lines have blurred, leading to reader frustration

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

“You are very fake news.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the November 5, 2018, issue of Adweek magazine. Click here to subscribe.