McDonald's Transforms Its Paper Bags Into Hand-Cut Art to Encourage Delivery

Agency Nord DDB Oslo gets crafty to remind diners of the comforts of home.

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Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small business owners alike are working to meet the growing need. For some brands, that means reminding consumers that delivery options exist.

Most fast-food restaurants make it as easy as possible to zip through the drive-through or dine inside. In a recent campaign for the Norwegian market, McDonald’s teamed up with long-time agency partner Nord DDB Oslo to inspire consumers to check out its delivery option by reminding them of the comfort of home.




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