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With the increase in drive-thru services at fast food outlets following in-store restrictions due to the Covid-19 outbreak, McDonald’s has released a road safety campaign to remind drivers to keep their minds on the road rather than their food.
The world’s largest fast-food brand has discovered that more than a third (40%) of its meals served in Norway are made through its drive-thrus, leading McDonald’s to commission Nord DDB Oslo to create a campaign that tells drivers to “keep their eyes on the fries” rather than eat while driving to prevent causing an accident.
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