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As a kid there’s nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional.
This year, McDonald’s is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett UK that celebrates small but magical moments of togetherness during the holiday season.
The hero ad at the heart of “The Alternative Christmas List” was overseen by Les Misérables director Tom Hooper.