McDonald's Sentimental Holiday Ad Gives a New Meaning to Christmas Wish Lists

Festive campaign pushes McDonald's app

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

As a kid there’s nothing quite so exciting as grabbing a crayon or a felt tip pen and scrawling out a hopeful list addressed to: Santa Claus, North Pole. The postal method is, of course, always optional.

This year, McDonald’s is giving a new meaning to this Christmas tradition with a campaign from Leo Burnett UK that celebrates small but magical moments of togetherness during the holiday season.

The hero ad at the heart of “The Alternative Christmas List” was overseen by Les Misérables director Tom Hooper.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in