McDonald’s Champions Its Breakfast As the Best Meal of the Day in This Relatable Ad

Who wants a bowl of cereal when you could have a hash brown?

a woman eating a mcdonald's breakfast sandwich
Sunlight breaks through the clouds in any situation when McDonald's breakfast is in the picture. McDonald's U.K.

LONDON—Most people in the U.K. have cereal or toast for breakfast, unless they’re frying up a full English breakfast, crushing some avocado or whipping up something fancy on the weekend. But McDonald’s, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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