It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos and make the world a much better place.
With that in mind, McDonald’s is teaming up with agency Wieden+Kennedy New York and Golin to shine a spotlight on the customer service interactions that make the company what it is. The “Thank You Crew” campaign is inviting fans nationwide to celebrate the team members that go beyond the call of duty to create meaningful experiences.
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