Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing.
That’s why McDonald’s is targeting the younger generation in its latest work for McCafé in the Gulf region of the Middle East.
Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s new “For Every Beat of the Day” campaign looks to encapsulate “energy and pulse” of the young generation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in