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If you talk to Jennifer “JJ” Healan about any of McDonald’s previous partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth,” whether a particular truth references rapper Saweetie‘s love for creating unique food combinations or that McDonald’s Sprite tastes noticeably different. For its newest campaign, the legacy fast food chain is tapping into the fan nostalgia surrounding a childhood staple: The Happy Meal.
“It’s bringing that experience and the nostalgia with the Happy Meal, but we’re doing it through the lens of adults,” Healan explained of the campaign to Adweek.