McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows

Comedy Central also gets top honors for Trump Twitter Library

Jurors called the Canadian campaign 'iconic.'

CANNES, France—A clever and minimalist approach to sending motorists toward the nearest McDonald’s has won the Grand Prix at this year’s Cannes Lions, as has a Daily Show activation that created a “presidential library” of Donald Trump’s tweets.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."