McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant

Cossette's clever campaign could be adapted globally

McDonald's Canada

McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results.

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@nudd Tim Nudd is a former creative editor of Adweek.