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Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,” a new 60-second spot encouraging business leaders to prioritize sustainability.
“In ‘New Frontier”’ we reminded the world that planet Earth is still our office of choice,” the star said in a statement, “and now with “The March” we are offering value based behaviors that businesses can put into practice.
The ad opens with McConaughey watching bleak news about the global climate crisis on the TV in a laundromat before clapping to rally the people there to a march down the street.