Marketing Morsels: Omnipresent Doritos, a Taco Bell Metaverse Wedding and Oscar Mayer Cold Dogs

Plus marketing stunts and campaigns from Progressive, Johnnie Walker, Modelo and more

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Doritos, Doritos everywhere, nor any bite to eat

Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is taking over triangular architectural features in Memphis, New York and Atlanta, turning the Bass Pro Shop (locally known as the Pyramid), West 57th Street and 101 Marietta into giant Doritos.



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