Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers

Wieden + Kennedy Amsterdam is behind the effort

A collage of handwritten notes
Posters of handwritten notes for essential workers can be found on Montblanc's store windows. Montblanc

A walk down the street in New York right now can be downright depressing. Restaurants, boutiques and salons—many of which were brimming with life mere months ago—are now shuttered and dark inside. It’s a reality made all the more eerie when juxtaposed against the cheery spring weather.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.