Legacy Brands Can Compete With Challengers by Blending Nostalgia and Values

Consumer habits have changed, and CPG companies need to keep up

Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms’ magically delicious cereal milk. M&Ms melting in your mouth. But as consumers’ eating patterns evolve, will the fun foods of decades past be available for kids to enjoy?