Legacy Brands Can Compete With Challengers by Blending Nostalgia and Values

Consumer habits have changed, and CPG companies need to keep up

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Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms’ magically delicious cereal milk. M&Ms melting in your mouth. But as consumers’ eating patterns evolve, will the fun foods of decades past be available for kids to enjoy?

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