Travis York

Travis York

Opinion Contributor
Travis York is president and CEO of GYK Antler, an independent, full-service marketing agency in New Hampshire and Massachusetts built to support brands through business transitions and pivots. He also co-founded GYK Antler’s Emmy-winning video production arm, Big Brick Productions, and is CEO of Iron & Air, an internationally distributed media publication about motorcycles and the places they take us.

Legacy Brands Can Compete With Challengers by Blending Nostalgia and Values

Consumer habits have changed, and CPG companies need to keep up.