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Kids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make learning more playful.
The four “FUNdamental Textbooks” are part of a back-to-school campaign titled “Taste Some Play Every School Day.” While they appear to be your typical dense textbooks, each is actually hiding a snack within its hollowed out pages.
Each
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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