Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

BBDO Ukraine's out-of-home stunt promoted an industry forum

There’s still much to be learned from books written by the great minds of advertising’s golden age, but it’s hard to deny that almost any advice printed to the page quickly becomes dated in today’s digitally driven world.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."