KFC's Recipe for Marketing Success Is No Secret—Innovate While Respecting Tradition

Brand-agency team recaps big swings, hits and misses

CANNES, France—Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle’s frenetic energy to Rob Lowe’s cool space vibe to the awesome country legend Reba McEntire, the list is impressive and a veritable “who’s next” in brand marketing.

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