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When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location.
The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local Ikea. To capture attention, the fast-food brand decided to imitate the area’s most popular resident.
KFC erected a billboard on the island that combines its initials with the Swedish retailer’s typography and colors—so the ad says KFC, but at first glance it looks a lot like Ikea.
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