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Capcom’s Street Fighter 6 game allows players to design their own custom avatars and share “recipes” that replicate the looks of characters from TV, movies and other top video games. KFC Canada and agency Courage have used the gaming tool to design a particularly buff version of the brand’s famous mascot, Chef Colonel Sanders.
KFC is also offering real-life rewards to Street Fighter players who use the virtual model. It’s the latest example of a brand venturing into esports.
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