How KFC Canada Quickly Reclaimed the Chicken Narrative During McDonald's Chicken Big Mac Debut

With a simple 'fix,' AOR Courage's reactive campaign turned up the heat on social media and OOH

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After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had.

Within the hour of McDonald’s Canada’s Twitter post announcing the Chicken Big Mac, KFC Canada replied with a photo of its own spin on the Mac.

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