Jif, Ludacris and Gunna Spread Peanut Butter and Love for Modern Rap With 'The Return'

Publicis taps top musical and directorial talent for an homage to hip-hop's newer sound

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Hip-hop has evolved immensely over the years. The sharp lyricism and confident showmanship that ruled the charts certainly haven’t left the genre, but they now share a spotlight with more melodic, relaxed delivery that has proven successful for the likes of Migos, Future, Cardi B and more.

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