Jeweler Reimagines Historical Women as Modern-Day Insta-Queens in Regal Campaign

Exactly how much would their 'Gram-worthy jewels cost today?

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Powerful women aren’t always well-liked. Despite this, many have played an undeniable role in shaping the world and culture as we know it. Women like Boudica, Mary Queen of Scots, and Wu Zetian changed the course of history and remain immovable figures thanks, in large part, to their take-no-prisoners attitudes.

U.K. retailer Diamonds Factory is taking consumers on a trek through time, asking, “what social influence would some of history’s most iconic women have if they were with us today?” To that end, the brand has used historical sources and digital technology to create a series of images that show us what the Instagram accounts of these women might look like.

Fashion and a history lesson

Admitting that the word “powerful” is not often synonymous with “likeable,” these imaginings come with short biographies on each of the women.

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